Electronic arts (ea) is an american developer, marketer, publisher, and distributor of computer and video games the gaming industry where the company operates is one of the most competitive and dynamic industries perform a pest analysis and five forces analysis on the industry as well as swot . Free essays on ea games porter 5 forces and distributor of video games electronic arts was established in 1982 by trip hawkins pest analysis. A digital platform that changes the way people buy, manage and play games if an individual pre-orders a game, ea might include a bonus game or a promotional code . International business project 2008 video games industry overview an analysis of the current market and future growth trends by: aoife cunningham holger langlotz, marc rhode, clayton whaley.
What is macro environmental scanning follow 1 what is the difference between macro environment and pestle analysis pest analysis for ea games. Swot analysis on electronic arts - november 25th, 2010 founded and incorporated on may 28, 1982 by trip hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. five forces analysis of the video game industry the video game industry is the economic sector involved with the development, marketing and sale of video and computer games it includes video game consoles, game software, handheld devices, mobile games and online games. Pest analysis on activision blizzard - december 3rd, 2010 the company is majority owned by french conglomerate vivendi sa and was created through the merger of activision and vivendi games, announced on december 2, 2007, in a deal worth usd$188 billion.
Electronic arts inc's comment on competitors and industry peers we compete with other video game companies for the leisure time and discretionary spending of consumers, as well as with providers of different forms of entertainment, such as motion pictures, television, social networking, online casual entertainment, and music. You have been appointed as the marketing director for ea games as part of your role you are required to address the following issues: q1) critically review the global industry analysis report produced by the marketing executive and highlight the key strengths and weaknesses of the report highlight . A little background pest analysis is a methodology that classifies effects of environment as political, economic, social, and technological features.
Electronic arts (ea) puts gamers in action on the gridiron, the pitch, the battlefield, and in outer space with its most popular games its leading titles are madden nfl (american football), fifa (football/soccer), and star wars (all of which are licensed) and its own battlefield , mass effect , and the sims . Electronic arts inc's competitive profile, comparisons of quarterly results to its competitors, by sales, income, profitability, market share by products and services - csimarket. Hey there, i am having great difficulty gathering information for the macro-environmental scan for our industry electronic arts inc if anyone could help me out on this, it would be greatly appreciated. Electronic arts pest and industry analysis kenny erskine electronic arts three main divisions ea sports, ea games, ea play published 158 titles in the fiscal year of 2010 across all platforms (including mobile) total assets remained unchanged from 2009-2010 ($217m). Ea create many games about movies, thus ea can gain many audiences who like to watch movies • cellular handsets because cellular handsets are getting popular, ea concentrate in creating game for their consumers who have cellular handsets.
Strengths by: patrick van den brink swot analysis on - they operate in over 35 countries - they have multiple segments including ea games and ea sport. View the latest ea stock quote and chart on msn money dive deeper with interactive charts and top stories of electronic arts inc msn back the release of its next battlefield video game (ea). Transcript of ea games strategic analysis ten team in se jack clifford tyler huhn sarah fulton tina gromadzki toni gammello ea current strategy video game industry stats ea corporate facts swot analysis strengths weaknesses opportunities threats ea stock performance thank you for your time.
Find the latest analyst research for electronic arts inc (ea) at nasdaqcom. Compare porter's 5 forces and pestle analysis and how they can be used to examine competitive situations and to help develop effective strategies for market advantages. A pest analysis looks at how external factors can affect a business's activities and performance here's how to create and use one. Analyzing porter's five forces on electronic arts (ea) value investors use fundamental analysis to determine if a stock is a good deal given the fundamentals of the company they examine the .